Sanford Downtown Legacy
Sanford’s Downtown Program Showcased Nationally
Sanford Downtown Legacy’s annual Holly Village Market Place has been successfully drawing holiday shoppers and adding to downtown Sanford’s festive atmosphere each December for the past three years – and that success was recently showcased in the national Downtown Promotion Reporter, which highlighted Sanford’s use of the “pop-up” concept to create a seasonal attraction in the downtown area.
The article presents the Sanford program along with three others across the nation as examples of how to effectively use holiday pop-up shopping venues to increase downtown foot traffic and add to the community’s atmosphere, while allowing vendors the opportunity to see if they may want to open a permanent store-front. The ultimate goal is to bring more permanent retail to the downtown area – and the pop-up concept allows retailers to try out the space while adding value and attraction to the community’s celebrations and encouraging local shopping, a program that benefits the businesses, the public, and the downtown.
For more information about the Holly Village Market Place or to learn more about opportunities for pop-up programs in Sanford’s downtown, contact Fran Libbey, Executive Director of Sanford Downtown Legacy:
Telephone (207) 490-4002 or Email firstname.lastname@example.org.